What is digital marketing Digital marketing is the process of promoting product service or brand using online platform and digital technology unlike traditional marketing ( tv , radio, print media), digital marketing focuses on the internet mobile device social media search engines and other digital channels. Why Is digital marketing important Cost-effective: digital marketing is cheaper than traditional advertising. Measurable results: Analytical tools help trak performance in real time. Personalized marketing: Business can customise message for different Type of digital marketing Search engines optimization (SEO) Seo is the process of optimizing a website to rank higher on search engines like Google.It include On Page SEO: Optimizing content keywords meta tags and headings. Off Page SEO: Building backlink from other websites. Technical SEO: improving website speed mobile friendliness and security