What is digital marketing

Digital marketing is the process of promoting product service or brand using online platform and digital technology unlike traditional marketing ( tv , radio, print media), digital marketing focuses on the internet mobile device social media search engines and other digital channels.

Why Is digital marketing important

Cost-effective: digital marketing is cheaper than traditional advertising.

Measurable results: Analytical tools help trak performance in real time.

Personalized marketing: Business can customise message for different

Type of digital marketing

Search engines optimization (SEO)

Seo is the process of optimizing a website to rank higher on search engines like Google.It include

On Page SEO: Optimizing content keywords meta tags and headings.

Off Page SEO: Building backlink from other websites.

Technical SEO: improving website speed mobile friendliness and security